Internship work with Shore Educational Collaborative. Shore offers programs and services for disabled individuals in the New England area. I applied principles of public relations, advertising and graphic design to develop an effective client relationship and redesign their Instagram page in a way that strengthened brand identity.
Above is a video essay I created for the ANCHOR program at Shore. This program involved hiring Haitian immigrants and providing them with the experience of working and living in the United States. The program was lead by a woman named Rose: a translator and part time assistant being employed by Shore. The group was hired as primary assistants and provided services to employees and children at the schools.
This video essay helped highlight the importance of the group and the impact they made during their short time working at Shore. This video was showed at a conference which our friend Rose presented at!
INSTAGRAM PINNED LANDING POST
INSTAGRAM PINNED LANDING POST
INSTAGRAM PINNED LANDING POST
INSTAGRAM POST COVER SLIDE
INSTAGRAM POST COVER SLIDE
INSTAGRAM POST COVER SLIDE
CURRENT SHORE INSTAGRAM
PROPOSED INSTAGRAM DESIGN REHAUL
FLYER DESIGN
INSTAGRAM REHAUL STRATEGY
INSTAGRAM REHAUL STRATEGY 2
INSTAGRAM REHAUL STRATEGY 3
ADVERTISEMENT DESIGN
Work done for the internship. Each of these pieces were part of a larger plan to revitalize Shore Educational Collaboratives Instagram account. This project involved creating a strategy document that outlined several factors that goes into creating a successful and engaged Instagram page. Using my design skills, I created demo Instagram posts, organized their Instagram page in ways that were more interesting and attracted viewer retention and created promotional material that Shore Educational Collaborative could use for their services.